AI Insights · Timothy · April 2021
Q1 2021 Performance of Top iOS Film & Television Apps in Europe
An analysis of the first quarter of 2021 reveals significant trends in the European iOS market for leading Film & Television apps. Sensor Tower provides a close look at the download, revenue, and active user metrics for these entertainment giants.
In the first quarter of 2021, the European iOS landscape for Film & Television applications saw varied performance among the top players.
Netflix maintained its position with substantial numbers, showcasing a revenue trend that fluctuated between 1 and 2 million, peaking at nearly 2 million in the week of February 22. Downloads showed a declining trend from 700 thousand at the start of the period to around 300 thousand by the end of March. Active user counts remained robust, hovering around 23 million with a peak of nearly 24 million in the final week.
Amazon Prime Video observed a consistent revenue pattern, generally staying between 400 and 500 thousand, and reaching a high of over 500 thousand in the week of February 22. Downloads started strong at 500 thousand but tapered off to just over 200 thousand by quarter's end. The weekly active users for Prime Video decreased slightly from around 5 million to just below 4.5 million.
Disney+ demonstrated a remarkable revenue journey, with figures starting at approximately 2 million, dipping to around 1.5 million mid-quarter, and then surging to nearly 3 million in the final week. Downloads saw a downward trend from nearly 500 thousand to just over 200 thousand, while active users displayed volatility, with a spike to over 7.5 million in the week of February 22, followed by a settling around the 6.5 million mark.
Crunchyroll showed a steady revenue increase from 200 thousand at the beginning of the quarter to over 200 thousand by its end. The app's downloads remained fairly stable, with a slight decrease from around 60 thousand to just over 50 thousand. The active user base for Crunchyroll grew from just under 500 thousand to over 700 thousand, indicating a strong quarter for user engagement.
Channel 4, with a different scale of operations, saw revenues that were modest in comparison, with numbers ranging from around 7 to 14 thousand. Downloads for Channel 4 experienced a peak of over 80 thousand in early February, followed by a decline to around 30 thousand. Active users increased in February to over 300 thousand but then dropped to below 250 thousand by the end of March.
For more insights into the performance of Film & Television applications on the iOS platform in Europe, Sensor Tower offers in-depth data and analysis.
